{"id":767,"date":"2026-03-04T19:35:30","date_gmt":"2026-03-04T18:35:30","guid":{"rendered":"https:\/\/myss.fr\/?page_id=767"},"modified":"2026-03-04T19:57:21","modified_gmt":"2026-03-04T18:57:21","slug":"bleus-kiko","status":"publish","type":"page","link":"https:\/\/myss.fr\/index.php\/bleus-kiko\/","title":{"rendered":"BLEUS KIKO"},"content":{"rendered":"

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COVER ALBUM<\/em><\/p>\n

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DIRECTION ARTISTIQUE VISUELLE + GRAPHIC DESIGN + COMMUNICATION DIGITALE<\/p>\n

ALBUM – BLEUS<\/p>\n

POUR DEF JAM AFRIQUE<\/p>\n

ARTISTE : KIKO<\/p>\n

 <\/p>\n

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Le bleu est partout dans l\u2019univers du <\/span>Petit Prince<\/span><\/i> : dans le ciel immense, dans le silence des plan\u00e8tes, dans la distance entre les \u00eatres. <\/span>C\u2019est la couleur de l\u2019infini et de la solitude, celle de l\u2019enfance qui regarde encore les \u00e9toiles en cherchant des r\u00e9ponses. <\/span>Dans ce projet, Kiko explore ses bleus int\u00e9rieurs comme le Petit Prince explore ses plan\u00e8tes \u2014 avec curiosit\u00e9, douceur et v\u00e9rit\u00e9. Chaque chanson devient une \u00e9toile, un fragment de ciel, une trace d\u2019\u00e9motion laiss\u00e9e sur la peau du monde.<\/span><\/p>\n

Le bleu, ici, n\u2019est pas seulement une couleur : c\u2019est un \u00e9tat d\u2019\u00e2me, une mati\u00e8re sensible.<\/span>
<\/span> <\/span><\/span><\/p>\n

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C\u2019est la teinte des blessures qui apprennent \u00e0 gu\u00e9rir, la lumi\u00e8re des r\u00eaves qu\u2019on refuse d\u2019abandonner, le reflet de ce qu\u2019on garde en soi quand tout semble loin.<\/span><\/p>\n

Entre la m\u00e9lancolie du ciel et la chaleur humaine de la terre, Kiko avance comme un voyageur de l\u2019\u00e2me, transformant ses bleus en paysages, ses silences en musique.<\/span><\/p>\n

Son bleu n\u2019est pas froid : il respire, il vibre, il vit.<\/span>
<\/span> C\u2019est le bleu du lien, de la foi, de la paix retrouv\u00e9e \u2014 celui du Petit Prince qui regarde le monde, fragile et infini, mais toujours plein d\u2019amour.<\/span><\/p>\n

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Le choix typographique constitue une premi\u00e8re immersion dans l\u2019univers visuel du projet. Pour un travail dans lequel l\u2019artiste se livre intimement, l\u2019utilisation d\u2019une typographie manuscrite apporte une dimension plus humaine, plus sensible. Elle insuffle de la chaleur, de la proximit\u00e9, et traduit visuellement cette notion de confession et d\u2019authenticit\u00e9.<\/p>\n

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CONTENUS DE COMMUNICATION DIGITALE<\/p>\n

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Kiko est un artiste togolais m\u00ealant R&B, pop et rap, port\u00e9 par une communaut\u00e9 principalement togolaise. Lorsque Def Jam Africa a souhait\u00e9 l\u2019exporter vers la France et l\u2019Afrique francophone, l\u2019enjeu \u00e9tait de d\u00e9velopper une direction artistique capable de rester fid\u00e8le \u00e0 ses racines tout en s\u00e9duisant un public occidental.<\/p>\n

La direction visuelle du projet s\u2019est construite autour d’un univers esth\u00e9tique \u00e0 la fois ancr\u00e9 culturellement et pens\u00e9 pour une lecture plus internationale.<\/p>\n

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LES CLIPS<\/p>\n

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Tchaka (Une nuit \u00e0 Lagos) \u2013 C\u2019est m\u00e9lang\u00e9<\/strong> est un titre vibrant et dansant. La direction artistique s\u2019est construite autour de cette \u00e9nergie : un univers presque fi\u00e9vreux, port\u00e9 par la pr\u00e9sence de danseurs, m\u00ealant dimension mystique et intensit\u00e9 festive.<\/p>\n

L\u2019enjeu \u00e9tait de traduire cette folie ma\u00eetris\u00e9e tout en restant accessible au public de Kiko, et coh\u00e9rent avec son image jeune, \u00e9l\u00e9gante et minimaliste, tout en attirant un nouveau publique.<\/p>\n

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TCHAKA<\/p>\n

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Avec \u00ab Odjo \u00bb<\/em>, Kiko transforme l\u2019amour en partie d\u2019\u00e9checs, chant\u00e9e en fran\u00e7ais et en \u00e9w\u00e9. Il y inverse le rapport de force d\u2019une relation d\u00e9s\u00e9quilibr\u00e9e.<\/p>\n

Le clip traduit cette m\u00e9taphore \u00e0 travers une esth\u00e9tique de tension et de strat\u00e9gie, ancr\u00e9e culturellement mais pens\u00e9e pour r\u00e9sonner \u00e0 l\u2019international<\/p>\n

.<\/p>\n

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ODJO<\/p>\n

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Pour cette performance vid\u00e9o, le sens du titre \u00ab One in a Million \u00bb<\/em> appelait naturellement la pr\u00e9sence d\u2019une figurante, incarnant la femme \u00e0 laquelle il s\u2019adresse.<\/p>\n

La rythmique, aux influences kompa et kizomba, sugg\u00e9rait le mouvement. L\u2019id\u00e9e s\u2019est impos\u00e9e d\u2019une danse \u00e0 deux, comme un dialogue corporel entre Kiko et sa partenaire.<\/p>\n

Les paroles \u00e9voquent une soir\u00e9e intime, presque suspendue. L\u2019image a donc \u00e9t\u00e9 pens\u00e9e pour traduire cette proximit\u00e9 : une sensualit\u00e9 subtile, une tension douce, un moment partag\u00e9 hors du temps.<\/p>\n

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ONE IN A MILLION<\/p>\n

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LYRICS VIDEO – EDEN<\/p>\n

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Cr\u00e9ation d’une animation<\/p>\n

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Visualizer – Leurre<\/p>\n

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Cr\u00e9ation d’un visualizer \u00e0 partir des diff\u00e9rentes vid\u00e9os enregistr\u00e9es lors de la cr\u00e9ation de l’album.<\/p>\n

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Fond Anim\u00e9<\/p>\n

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Pour les titres de l’album sur Youtube<\/p>\n

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COVER ALBUMDIRECTION ARTISTIQUE VISUELLE + GRAPHIC DESIGN + COMMUNICATION DIGITALE ALBUM – BLEUS POUR DEF JAM AFRIQUE ARTISTE : KIKO  Le bleu est partout dans l\u2019univers du Petit Prince : dans le ciel immense, dans le silence des plan\u00e8tes, dans la distance entre les \u00eatres. C\u2019est la couleur de l\u2019infini et de la solitude, celle […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-767","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/myss.fr\/index.php\/wp-json\/wp\/v2\/pages\/767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myss.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/myss.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/myss.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/myss.fr\/index.php\/wp-json\/wp\/v2\/comments?post=767"}],"version-history":[{"count":20,"href":"https:\/\/myss.fr\/index.php\/wp-json\/wp\/v2\/pages\/767\/revisions"}],"predecessor-version":[{"id":965,"href":"https:\/\/myss.fr\/index.php\/wp-json\/wp\/v2\/pages\/767\/revisions\/965"}],"wp:attachment":[{"href":"https:\/\/myss.fr\/index.php\/wp-json\/wp\/v2\/media?parent=767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}