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DIRECTION ARTISTIQUE JUNIOR + GRAPHIC DESIGN +\u00a0 COMMUNICATION DIGITALE<\/p>\n
OYO NINI – RYAN DE LA CRUZ<\/p>\n
CLIENT : DEF JAM AFRIQUE + W\u00c8R\u00c8 W\u00c8R\u00c8 MUSIC<\/p>\n
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CONTENUS DE COMMUNICAITON DIGITALE<\/p>\n
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Pour \u00ab Oyo Nini \u00bb<\/em>, le clip met en sc\u00e8ne la rencontre entre tradition congolaise et esth\u00e9tique contemporaine.<\/p>\n Inspir\u00e9 par la rumba et l\u2019h\u00e9ritage de Franco & OK Jazz, l\u2019univers visuel joue sur les contrastes : textures chaudes, r\u00e9f\u00e9rences culturelles et gestuelles h\u00e9rit\u00e9es se confrontent \u00e0 une mise en sc\u00e8ne plus graphique, plus urbaine, presque londonienne.<\/p>\n L\u2019image c\u00e9l\u00e8bre l\u2019identit\u00e9 hybride de Ryan De La Cruz. Un projet pens\u00e9 comme un pont visuel \u2014 entre m\u00e9moire et futur, entre Kinshasa et Londres.<\/p>\n [\/et_pb_text][et_pb_video src=\u00a0\u00bbhttps:\/\/youtu.be\/J_PUq8ACo7g?si=OUgvmFIGZm32EfZZ\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" DIRECTION ARTISTIQUE JUNIOR + GRAPHIC DESIGN +\u00a0 COMMUNICATION DIGITALE OYO NINI – RYAN DE LA CRUZ CLIENT : DEF JAM AFRIQUE + W\u00c8R\u00c8 W\u00c8R\u00c8 MUSICCONTENUS DE COMMUNICAITON DIGITALEPour \u00ab Oyo Nini \u00bb, le clip met en sc\u00e8ne la rencontre entre tradition congolaise et esth\u00e9tique contemporaine. Inspir\u00e9 par la rumba et l\u2019h\u00e9ritage de Franco & OK […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" [et_pb_section fb_built=\"1\" _builder_version=\"4.27.6\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_3,1_3,1_3\" _builder_version=\"4.27.6\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.27.6\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.6\" _module_preset=\"default\" text_text_color=\"#000000\" text_line_height=\"1em\" custom_margin=\"66%||||false|false\" global_colors_info=\"{}\" height__hover_enabled=\"on|desktop\"]<\/p> \u00a0DIRECTION ARTISTIQUE + GRAPHIC DESIGN +\u00a0 COMMUNICATION DIGITALE<\/p> ODJO - KIKO<\/p> CLIENT : DEF JAM AFRIQUE<\/p> [\/et_pb_text][et_pb_image src=\"https:\/\/myss.fr\/wp-content\/uploads\/2026\/03\/COVER-1-scaled.png\" title_text=\"COVER\" _builder_version=\"4.27.6\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.27.6\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/myss.fr\/wp-content\/uploads\/2026\/03\/BIGV2111.jpg\" title_text=\"BIGV2111\" _builder_version=\"4.27.6\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_image src=\"https:\/\/myss.fr\/wp-content\/uploads\/2026\/03\/BIGV2026-scaled.jpg\" title_text=\"BIGV2026\" _builder_version=\"4.27.6\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.27.6\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/myss.fr\/wp-content\/uploads\/2026\/03\/BIGV2149-scaled.jpg\" title_text=\"BIGV2149\" _builder_version=\"4.27.6\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_image src=\"https:\/\/myss.fr\/wp-content\/uploads\/2026\/03\/Copie-de-IMG_0295-scaled.jpg\" title_text=\"Copie de IMG_0295\" _builder_version=\"4.27.6\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.27.6\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.6\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.6\" _module_preset=\"default\" text_text_color=\"#000000\" global_colors_info=\"{}\"]<\/p> Kiko est un artiste togolais m\u00ealant R&B, pop et rap, port\u00e9 par une communaut\u00e9 principalement togolaise. Lorsque Def Jam Africa a souhait\u00e9 l\u2019exporter vers la France et l\u2019Afrique francophone, l\u2019enjeu \u00e9tait de d\u00e9velopper une direction artistique capable de rester fid\u00e8le \u00e0 ses racines tout en s\u00e9duisant un public occidental. Avec \u00ab Odjo \u00bb<\/em>, Kiko livre une afropop R&B o\u00f9 l\u2019amour devient un jeu d\u2019\u00e9checs, chant\u00e9 en fran\u00e7ais et en \u00e9w\u00e9. Il y raconte une relation d\u00e9s\u00e9quilibr\u00e9e dont il finit par reprendre le contr\u00f4le \u2014 tel est pris qui croyait prendre<\/em>.<\/p> La direction visuelle du clip s\u2019est construite autour de cette m\u00e9taphore : tension, strat\u00e9gie, rapport de force. Un univers esth\u00e9tique \u00e0 la fois ancr\u00e9 culturellement et pens\u00e9 pour une lecture plus internationale.<\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,1_4,1_4,1_4\" _builder_version=\"4.27.6\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_4\" _builder_version=\"4.27.6\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_video src=\"https:\/\/youtube.com\/shorts\/Qn7wDo9ujsc?si=8FO0eFlVEhyxtz9i\" _builder_version=\"4.27.6\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_video][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.27.6\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_video src=\"https:\/\/youtube.com\/shorts\/Du3FkVHKpYE?si=72_9Oc-gtC6MxuRF\" _builder_version=\"4.27.6\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_video][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.27.6\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_video src=\"https:\/\/youtube.com\/shorts\/QLmboE5PKow?si=_uA-R_JFt78Cxr7y\" _builder_version=\"4.27.6\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_video][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.27.6\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_video src=\"https:\/\/myss.fr\/wp-content\/uploads\/2026\/03\/canva-audio.mp4\" _builder_version=\"4.27.6\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.27.6\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.6\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_video src=\"https:\/\/youtu.be\/kAZemdOXMwc?si=MXXVWe4P7fiE0bJB\" _builder_version=\"4.27.6\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","footnotes":""},"class_list":["post-821","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/myss.fr\/index.php\/wp-json\/wp\/v2\/pages\/821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myss.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/myss.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/myss.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/myss.fr\/index.php\/wp-json\/wp\/v2\/comments?post=821"}],"version-history":[{"count":3,"href":"https:\/\/myss.fr\/index.php\/wp-json\/wp\/v2\/pages\/821\/revisions"}],"predecessor-version":[{"id":835,"href":"https:\/\/myss.fr\/index.php\/wp-json\/wp\/v2\/pages\/821\/revisions\/835"}],"wp:attachment":[{"href":"https:\/\/myss.fr\/index.php\/wp-json\/wp\/v2\/media?parent=821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Son exub\u00e9rance, son sens du style et son \u00e9nergie deviennent le fil conducteur du clip. Chaque plan affirme une cr\u00e9ativit\u00e9 libre, assum\u00e9e, entre \u00e9l\u00e9gance classique et modernit\u00e9 audacieuse.<\/p>\n